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We Take a Human-Centered Approach to Mobilizing Change

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Change Accelerates When People,
Strategy and Processes Are Aligned

We are a trusted partner with deep digital strategy, operations and marketing expertise.

We start with your business goals and culture, and adapt workflows and resourcing to help you more quickly develop capabilities and increase action, innovation and results.

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Identify Critical Goals

  • Develop the right brand strategy to stand out from the pack

  • Launch new digital products

  • Acquire new customers more quickly

  • Integrate offerings across channels and devices

  • Select the best tools to increase speed and scale

Overcome Common Challenges

  • Lack of financial or operating metrics that provide transparent data

  • Culture too reliant on top-down management vs. team led processes

  • Poor fit of people and process against new business goals

  • Disengaged employees and misaligned incentive systems

  • Outdated or inadequate toolsets limiting productivity


Our diagnostic process inspires participation, and is unique and personalized to meet each client’s specific objectives and culture. We use methods that are iterative and our portfolio of offerings includes qualitative and quantitative research, financial modeling, organizational and process design, and product development.

Change Management

  • Diagnostics
  • Process Audits

  • Organizational Design

  • Skills & Capabilities Review

  • Technical Systems Strategy

  • Business Requirements

  • Vendor RFPs and Selection

Strategic Planning

  • Digital Channel Strategy

  • Financial Modeling

  • Monetization Strategies

  • Brand Sponsorships

  • Ad Sales Optimization

  • Subscription Programs

  • Brand Communications

Product Development

  • Web Development

  • Mobile Apps

  • Rapid Prototyping

  • User Interaction & Design

  • Brand Development

Cross-Channel Sales

  • Digital Content Sales

  • Content Distribution

  • Customer Acquisition

  • Loyalty Programs

  • Customer Insights

  • Purchasing Analytics

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Media + Publishing

We share our clients’ aspirations. We partner with you to develop business strategies, launch inspirational products and engage audiences.

Welman Digital has worked with leading brands spanning all sectors including diversified media, broadcast, publishing and mobile media.

Focus Areas

  • Digital Channel Optimization

  • Content Monetization Strategies

  • Audience Development

  • Cross Channel Sales

  • eCommerce and Subscription Sales

  • Ad Sales Optimization

Kids in a classroom

Education + Nonprofit

Our commitment to transforming education and bringing sustainable best practices to nonprofits is at the core of our social-sector practice.

By combining the best of our private-sector expertise and time-tested tools, data-driven analysis, practical insights and methodologies with a deep understanding of the social and public sectors, we help you advance your strategies and improve operations.

Focus Areas

  • Strategic Planning

  • Foundation Research

  • Digital Product Development

  • Audience Impact Strategies

  • Corporate Sponsorship

  • Board Development

Consumer shopping with tablet


Digital disruption, emerging market opportunities and changing consumer trends are ever-present variables.

Connected shoppers expect more each day from your merchandising, products, and customer service. We help you establish and use customer insights to diagnose unmet needs, and help you design solutions customers care about.

Focus Areas

  • Omni-Channel Sales
  • eCommerce Optimization
  • Customer Insights & Segmentation
  • VMI, Category Management
  • Supply Chain Management
  • Purchasing Analytics

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